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Hanes and Hanes Her Way are brands of apparel currently owned by the Hanes brands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a broad range of apparel essentials:
  • Innerwear
    • Women's underwear, such as bras, panties and bodywear
    • Men's underwear and undershirts
    • Kids' underwear and undershirts
    • Socks
  • Outerwear
    • Activewear, such as performance t-shirts and shorts
    • Casualwear, such as t-shirts, fleece and sport shirts
  • Hanes Pantyhose
In September 2006, Sara Lee Corporation spun off its branded apparel Americas and Asia business as a separate company called Hanes brands Inc., which designs, manufactures, sources and sells a broad range of apparel essentials. The Company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtexsee endnote 1 (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L'eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.

HanesBrands has been recognized for work that it has done for the environment, including "green" buildings. The company also has been recognized for the work it has done in communities such as the support of schools in Honduras and its hurricane relief efforts in the Dominican Republic.

During the 1970s and 1980s, their women's Hanes Pantyhose tagline was "Gentlemen Prefer Hanes". In the early nineties, the slogan was turned around as "The lady prefers Hanes".

During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes Pantyhose on you."

In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Michael Jordan, Jackie Chan and Brian Regan.

In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes Pantyhose on now", featuring various celebrities including Michael Jordan, Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Matthew Perry, and on Spanish-language advertising, Aracely Arambula, and Pablo Montero. In 2006, the campaign added Kevin Bacon and Christina Applegate to their lineup. In 2007, the campaign expanded again to include Cuba Gooding, Jr., and Sarah Chalke in 2008.

As of July 2008, Charlie Sheen joined Michael Jordan as the next Hanes Pantyhose celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, VA.

Based in Winston-Salem, N.C., Hanesbrands Inc. (NYSE:HBI) is a global consumer goods company with more than a century of history and a portfolio of leading apparel essentials including T-shirts, bras, panties, men's underwear, kids' underwear, socks, hosiery, casualwear and activewear. Hanes brands Inc. stock is listed under the symbol HBI on the New York Stock Exchange. The company's daily trading activity and stock price are in the financial sections of most major newspapers. Quarterly earnings reports and related news can be found in the Investors section.

In a recent survey, Hanesbrands can be found in eight out of 10 American households, and they are sold in hundreds of stores, plus Web and catalog. What's more, our brands hold either the number-one or number-two U.S. market position by sales in most product categories in which we compete.

Almost 100 years of history and tradition underpin the work we do today. John Wesley Hanes Pantyhose established the company in Winston-Salem, North Carolina in 1901 to manufacture men's socks. Today's headquarters is only a few miles away from the site of the first plant. The original company was known as Shamrock Mills until 1914 when it was renamed Hanes Hanes Pantyhose Mills Co. In 1918 the conversion was made from manufacturing men's socks to women's nylon stockings and Hanes Pantyhose.

When Hanes Pantyhose was developed in 1938, Hanes was among the first to identify its potential in the Hanes Pantyhose market. Years of research led to the development of seamless Hanes Pantyhose and enabled the company to pioneer the introduction of Hanes Pantyhose in the mid 1960s.

While John Wesley Hanes was concentrating on Hanes Pantyhose, his brother, P.H. Hanes, began P. H. Hanes Pantyhose Knitting Company to manufacture men's underwear. Both companies experienced outstanding growth for half a century, each reaching $50 million in annual sales by the early 1960s. In 1965 the two companies merged to form Hanes Pantyhose Corporation.

With its position well established in department and retail stores in the 1960s, Hanes Pantyhose sensed an opportunity to develop a product that would impact the growing food/drug/mass merchandising arena. Capitalizing on the technical expertise within Hanes Hanes Pantyhose, the company introduced L'eggs in 1969. The innovative egg packaging captured the imagination of consumers and the product's quality, price and convenience met the needs of active women. The marketing strategy was so successful that L'eggs Products, Inc. became a separate division of Hanes Corporation in 1972, setting the stage for the phenomenal growth by L'eggs.

In 1979, Sara Lee Corporation, headquartered in Chicago, Ill., acquired the operating divisions of Hanes Corporation. Hanes Hanes Pantyhose and L'eggs Products, Inc. were rejoined under the Sara Lee Hanes Pantyhose banner in July 1987. Sara Lee Hanes Pantyhose, a division of Sara Lee Corporation, is headquartered in Winston-Salem, North Carolina.